(VentureBeat’s next Camembert event on January 26-January 27 will focus part on the met averse). Previous investors Nova tor Partners, David Helga son, and Pillar Peterson also participated in the funding round.
All told, it took about a year to close the deal, said Lockwood Publishing CEO Hall Johnson in an interview with Camembert. The funding is a recognition that the company’s singular focus on AvakinLife is paying off with strong engagement and monetization as people buy customized objects in their virtual world.
Tencent VP BO Wang worked with the company on the funding. Tencent continues to invest in game companies, though with a greater focus on Europe these days.
AvakinLife has been part of a long comeback for Nottingham, United Kingdom-based Lockwood Publishing. Joel Kemp and Johnson founded Lockwood Publishing in 2009, and they decided to focus on making realistic games with 3D avatars for PlayStation Home, the ambitious Sony virtual world that was launched in late 2008 for the PlayStation 3 video game console.
But while PlayStation Home generated a core group of fans, it didn’t get the masses needed to keep it going. So the company scaled back from a team of 60 people down to about a dozen as it went into survival mode.
Lockwood started making mobile games, and the fourth one turned out to be a hit: AvakinLife. Launched in 2013 on Google Play, the game got traction with players who wanted to express themselves in a safe virtual world.
The timing was good, too, as mobile phones started getting better at showing 3D graphics animations. For Lockwood, the growth of AvakinLife required a big expansion, as the developers had to keep seeding virtual items and other merchandise that players could buy into the world.
Lockwood needs a lot of people because it has taken the approach of supplying all the objects in the virtual world: the decorations, clothes, homes, furniture, and accessories. And Johnson remains focused on generating content for the community, making it richer so players can be more creative.
We have parts of the met averse available today in the form of Grand Theft Auto Online, he said, but you can’t instantly transfer from one world to another with all of your friend lists and avatar attributes intact. When that becomes possible, the met averse could take off, as multiple generations are ready to get out of the Zoom verse and go into something more exciting.
But while the met averse is attractive, Johnson doesn’t want to take his eye off the here and now, which is for Lockwood’s purposes AvakinLife. The company never invested much in marketing and it has avoided a hype cycle around AvakinLife, growing organically.
View Entire Discussion (7 Comments)More posts from the AvakinOfficial community The official Subreddit for AvakinLife, a social mobile app for iOS, Android, and Amazon devices.
Age restriction I think this game should be for kids older than 17. Kids are sexed up with provocative clothes and suggestive dances, and exposed to players of all ages, In a dating site format where kids get to present themselves as single, married, divorced, in a relationship, etc., and indicate what gender they are looking for, just like any regular dating site.
A 13-year-old can easily befriend a 40 or 50-year-old, invite them to his or her house, get into bed or into a hot tub, and have a conversation in a private chat, with only a censorship program to protect them, which the kids can easily trick. In fact, for them it is a fun challenge to bypass the censorship and be able to curse and talk about sex.
Already a 13-year-old girl was targeted by a pedophile through Avakinlife. Adult players have continuously written to the developer to keep the game 17+ but apparently he money is too good to care about children’s safety.
They tend to twerk and give the male characters 'lap dances' I have seen this in one location. And others using crude vulgar sexual words in private messaging.
Thing that scares me if kids who are 12 on this game could well be approached by men. The age rating by the developers of this game 13+ in my opinion is way too low.
An adult game being infiltrated by children If you’re allowing your child to play this, it’s on you. This game is definitely meant for adults and I hope Lewd will adjust the age requirements accordingly.
It’s a super fun and interactive game for adults but not a place for children or young teens. The only way is for people to report underage kids but if they say their real age.
There's always half naked people all the time or girls wearing sexy lingerie I don't think young girls are supposed to be wearing that oh and sexy dances/twerking. It's all about money I guess it's sad to get kids to play their game.
The most frustrating thing is when someone finally gets the app and people call them either broke as fuck or “A noob.” Awakens should be nice to one another, not insult someone because their clothes/hair is ugly, a noob, or even because they have no animation set yet.
They are highly desperate for a lover, lots of horny girls who want to suck dick and be a hoe, and also are gold diggers who target people that look rich. The funny part is that they buy interactions that look like their fighting and say, “I'm hitting your dumbass.
Like, WOW I SO FELT THAT XD But, For real, all this dumb shit needs to stop.... They allow 13-year-olds to play right alongside of adults in this VR chat game.
Not only that, the clothing they create for the children for example is incredibly revealing on the females. Thongs, Skimpy Bikinis, Tiny Tops that show almost everything with nothing to imagine.
The clothes line can easily be considered what a hooker or prostitute would wear. I have played this game for over 3 years and It seems the company favors towards young girls looking incredibly sexual.
This is just a small bit of an honest review that I could go on about, but I think you can get a good idea how bad this game is to kids. This title contains: Horrible for kids under 18 bullying and sexual I found my daughter playing this and her behavior totally changed.
I started monitoring and there is so much bullying and insulting messages with very sexual and profane comments. I wandered around a while and most social spots are the same, just people standing there and/or dancing and chatting.
I chose to go one more time onto the game and again, within only 5 minutes a girl said that she wanted to fight me because my outfit was ugly. It could be devastating to a young girl with a fragile self-esteem and self concept.
Varies Avakinlife is one of the best games that you might find and to be honest it can be harsh because there are pedophiles and perverts online but I think parents should do their job to protect their kids from it and if your stubborn then I would suggest you not mingle with a lot of people especially the bullies and you should try to wait until you have gotten the full basis of the game and stop blaming the creators because it's not really their fault. A bunch of friends had me sign up to this game as a way of staying in touch and having a laugh.
I enjoy all the different options for customizing my av akin and her home, as well as the animations which are fun! As much as I enjoy creating my own awakens life, the world surrounding her is just weird.
I would say for 15yr old and up and I know some people may disagree but just like in any game there is always going to be some sort of negatives but alongside that will also come lots of positives. I believe that this game can teach people to become more mature and be able to reflect on their actions better.
I know I’ve labelled all the negatives but if you have actually bothered to read all the way down I would like to give a quick insight to the positives of the game. As a kid I’ve always had trouble with my mental health I have anxiety and depression.
Sorry I just felt like I had to chuck that in quickly because I just want everyone to know how much this game has helped me to grow as a person. It’s just a case of making the right friends and just like any social platform you can block, report and mute players and if you have been taught about online safety you will be fine.
You can gift other people, you can make lots of friends, you can be who you want to be of course the best person you can be is yourself because no one is better than yourself. This game has kinda helped get through life and if it wasn’t here I probably wouldn’t still be here today.
I know this game can put people in a vulnerable position but so will real life. To any parents out there don’t let your children/child play this game just because you see a ton of bad views or because u have experienced 5 minutes of the game play, and if your first five minutes of the game play was bad you probably went to the club which is a place where your kids wouldn’t go in real life so let them play but just set them boundaries people are going to be a lot nice in a dog park or a café than a nightclub.
There are lots of positive messages in the game and really nice comments that people can make about you. You can do fashion contest that can be fun you can decorate houses chat to people and make friends.
This title contains: Guardian Angel PARENTS BEWARE: This site is not for children. These kids are talking and mingling with adults, and as a player myself I can tell you that this is definitely unsafe for your children.