When one player swarmed the other with overwhelming numbers, the victim apparently typed “OMG Zero RUSH,” and the other players responded with “KEKEKEKE,” which is the Korean equivalent to “LO LOLOL.” When pronounced aloud, this sounds similar to the noise that the Zero characters make during their attack. When users search for Zero rush, it results in a legion of letter O s from the word Google at the top of the page breaking free.
The O s then gather together to produce a giant “GG,” which is a popular shortening of good game among online gamers. “For the uninitiated, ‘ Zero Rush’ is a term used by players in the game wherein the strategy involves creating as many units as possible in a quick amount of time in order to attack your opponents before they can fully mobilize.
Grant Garden, “The weird origin of Zero Rush, Google’s best Easter Egg,” The Daily Dot (January 29, 2017) These are generally in the form of images or videos, in which enormous armies of humans, bombs, aliens, ants, or anything else gangs up on a single person or thing.
In everyday use, a Zero rush can also be used to refer to any situation in which one person is ganged up on by a vastly superior number of opponents. This is not meant to be a formal definition of Zero rush like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of Zero rush that will help our users expand their word mastery.
A term referring to the tactic of building a large amount of cheaper, early-game units and rushing into the enemy in an RTS game. Quickly rushing the enemies' base in the attempt to end the game early.
Zero refers to playable alien race in Star craft that could employ this strategy. Investing a ton of early game resources into feelings, a very cheap, aggressive unit in Star craft, and slamming them all into the enemy's means of production.