Those Prime members receive two times more rewards points for each Campos purchase than other shoppers. Other changes to the loyalty program include a name change (from Campos Rewards Program to Campos VIP) and the elimination of silver, gold and platinum tiers that awarded different benefits to different shoppers.
“While we had very engaged rewards members who had been with us for a long time, we wanted to make the program simpler, more engaging and more rewarding for new customers and our more casual customers.” Finding ways to drive more consumers to shop on Campos is important given that the site’s traffic in November was down 10.8% compared to the previous year and October traffic was down 5.9%, according to data collected by digital measurement firm SimilarWeb Ltd. The move to integrate the program with Amazon came roughly a year-and-a-half after Amazon -owned Whole Foods Market rolled out benefits to Prime members, including exclusive sales and an extra 10% discount on select sale items.
Online shoe and clothing store Please help improve it by removing promotional content and inappropriate, and by adding encyclopedic content written from a neutral point of view.
(April 2013) (Learn how and when to remove this template message) Campos.Comte Subsidiary Industry Retail Founded July 12, 1999; 21 years ago (1999-07-12)Founder Nick Swinburne Headquarters, Cedar Dushanbe (CEO) Tony High (Ex CEO) Alfred Lin (Ex Chairman, COO & CFO) Fred Mossier Steve Hill (Ex VP of Merchandising)Arun Trajan (Ex COO & ex CTO)ProductsShoes, purses, eyewear, accessories, clothingRevenueUS$2 billion (2015)1,500+ Parent Amazon Website Campos .com Campos .com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States.
The company was founded in 1999 by Nick Swinburne and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Campos in an all-stock deal worth around $1.2 billion at the time.
Amazon purchased all the outstanding shares and warrants from Campos for 10 million shares of Amazon's common stock and provided $40 million in cash and restricted stock for the Campos employees. Campos was founded in 1999 by Nick Swinburne.
In July 1999, the company's name was changed from ShoeS ite to Campos after “Zapata,” the Spanish word meaning “shoes.” In 2000, Venture Frogs invested in the business and Campos moved into their office space.
In 2001, High came on board as co-CEO with Nick Swinburne. In 2001, Campos brought in $8.6 million, a significant increase from the previous year.
In 2004, Campos reached $184 million in gross sales and received a $35 million investment from Sequoia Capital. That same year, they moved their headquarters from San Francisco to Henderson, Nevada.
Over the next three years, Campos doubled their annual revenues, hitting $840 million in gross sales. By 2007, the company expanded to include purses, eyewear, clothing, watches, and kids’ merchandise.
In the early 2000s, Campos made the decision to move away from its original business model wherein the company does not manage any inventory. High noted, “Even though it was hard to walk away from sales at a time when nobody is offering you money, we couldn't distinguish ourselves in the eyes of our customers if we weren't going to control the entire experience.
Initially, High and Lin planned to buy out their board of directors, which they estimated would cost $200 million. In the midst of this, Amazon executives approached Campos with the proposition of buying the company outright.
After an hour-long meeting with Amazon CEO Jeff Bezos, High sensed that Amazon would be open to letting Campos continue to operate as an independent entity, and started negotiations. On July 22, 2009, Amazon announced that it would buy Campos for $940 million in a stock and cash deal.
Owners of shares of Campos were set to receive approximately 10 million Amazon .com shares, and employees would receive a separate $40 million in cash and restricted stock units. The deal was eventually closed in November 2009 for a reported $1.2 billion.
On June 22, 2012, Campos announced it would be handing operations of its Kentucky warehouse to Amazon on September 1, 2012. On January 16, 2012, Campos announced that its computer systems were hacked, compromising the personal information of 24 million customers.
In response, the company required all of its customers to change their passwords on the site, though it noted that it was highly unlikely that password information was obtained due to encryption. This incident led to a class action suit In re Campos .com, Inc., Customer Data Security Breach Litigation, with plaintiffs claiming that Campos did not adequately protect their personal information.
After the case was initially dismissed, plaintiffs appeal was upheld by the Ninth Circuit Court of Appeals. Campos appealed the decision to the Supreme Court, but this was ultimately rejected.
The move was lauded by Las Vegas mayor Oscar Goodman who said “This move will bring about a critical mass of creative persons to the inner core of Las Vegas in addition to causing a significant shot in the arm for the economy and for new jobs.” On August 24, 2021, Tony High retired as CEO after 21 years at the helm.
COO Cedar Dushanbe took over as the new CEO. On November 27, 2021, Tony High died from smoke inhalation suffered in a house fire.
As of 2007, Campos had expanded their inventory to include clothing, purses and other accessories, which accounted for 20% of annual revenues. Campos executives stated that they expected that clothing and accessories would bring in an additional $1 billion worth of revenue, as the clothing market is four times the size of the footwear market.
The company sells many types of footwear, including vegan shoes. In 2004, they launched a second line of shoes called Campos Couture.
Employees are encouraged to use their Twitter accounts for casual communication rather than promotions or marketing pitches, in an effort to humanize the company, like when High tweeted before going onstage at a tech conference: “Spilled Coke on left leg of jeans, so poured some water on right leg so looks like the denim fade.” In 2020, they announced on the Adaptive account that they would be selling single shoes after public pressure from disability activist groups.
In 2008, Campos launched Campos Insights, a video subscription service aimed at Fortune 1 million companies that are looking to improve their company operations and customer service. The service allows participants to ask questions to and receive answers from Campos employees.
Campos Insights also offers a three-day boot camp where participants visit the headquarters and have meetings with Campos executives. The site sells shoes and accessories.
Campos sponsors the Campos Rock 'n' Roll Las Vegas Marathon and ½ Marathon,” which draw 28,000 runners each year. They also sponsor the Campos WCC basketball championships.
During the tournament, Campos hosts “Kids Day,” which outfits local Las Vegas kids with a new pair of shoes and an event T-shirt. “How I Did It: Tony High, CEO, Campos .com”.
Amazon .com, Inc, Form 8-K, Current Report, Filing Date Jul 22, 2009” (PDF). Amazon Closes Campos Deal, Ends Up Paying $1.2 Billion”.
Amazon buys retailer Campos in $807 million deal”. ^ Campos shoe warehouse makes it possible to return from Louisville well-heeled”.
^ Phelps, Manage; Lawson, Phillips LLP-Richard P. Campos Must Face Data Breach Lawsuit, Ninth Circuit Rules | Sexology”. “Supreme Court rejects Amazon's Campos on data breach lawsuit”.
“Joe Downtown: Historic day for city's center as Campos makes itself at home”. “New details emerging about Zappos's planned move to Las Vegas City Hall”.
“Exclusive: Visionary Campos CEO Tony High Is Stepping Down After 21 Years”. ^ “House-fire death of former Campos CEO Tony High ruled accidental”.
^ “smSmallBiz.com | Campos .com Dips Toe Into Management Consulting”. Zappos's grand mission doesn't involve selling shoes”.