This means that if you use Amazon FBA and are therefore more visible to Prime buyers, you can make more money. Once Amazon receives your products, they’ll sort and add them to their inventory.
One of Amazon ’s warehouse workers (or robots) grabs your product from storage, packs it into a box and ships it to the customer. Once the customer receives your product, Amazon follows up to make sure they’re satisfied with the shipment.
As for any feedback you receive on your product listing, it’s up to you to respond and take action. Every two weeks, Amazon totals up all your sales, deducts your seller fees and deposits your profits directly into your bank account.
You’ll need to check your inventory levels on Amazon regularly to make sure your products stay in stock. The FBA program is one of the top ways to grow your business and get your products in front of more people.
Amazon has an army of loyal customers, which can mean increased sales for you. FBA allows you to outsource the entire process, taking advantage of their expertise and experience.
They pass those discounts on to sellers in the form of reduced shipping prices when sending your inventory to Amazon. Customers also benefit because many orders on Amazon are eligible for free shipping.
They manage customer inquiries, return shipping labels and reverse logistics. They do charge a returns processing fee, but it’s worth it for the amount of work they take off your shoulders.
That eases customer’s minds, and takes a huge load off your plate. Using FBA means you don’t have to worry about how much or how little storage space you need for your products.
Plus, sellers with high inventory performance scores (meaning your products sell quickly) get unlimited storage. It also pulls order updates and tracking information from Amazon, sending that data to your customers from your BigCommerce store.
You’ll need to understand how quickly your inventory moves in order to minimize storage fees. And you’ll want to make sure your products are still profitable after paying Amazon ’s fulfillment fees.
Storage fees aren’t too bad unless your items sit for over six months. You may see more impulse and test buys from customers, which can result in higher rates of returns.
Products must be correctly entered into Amazon ’s database, properly labeled and then shipped to the right warehouses. It’s especially difficult to keep inventory changes in sync if you sell on multiple channels.
There have been instances of legitimate sellers receiving negative reviews and even being banned from selling on Amazon due to this. It’s best not to go head-to-head with the highest sellers as a newbie, but you can get an idea of what kinds of products are popular.
Plug those products into a service like Unicorn Smasher or AMZ Scout, and you’ll get all kinds of juicy data like estimated monthly sales, competitor intel and fee calculators. High ranking products sell fast, but there’s a lot more competition.
Low ranking or even non-existent products can be slow sellers that result in long term storage fees. If there are dozens of sellers on the same listing, it can be hard to win the buy box.
For example, combine a popular board game with an extra dice bag. That allows you to create a unique listing that still shows up when people search for the main product.
It’s much simpler to create an organized, streamlined process when you just have a handful of products. Once the process is in place, it’s easier to scale up and add more products as you grow.
If you want to stand out from the sea of Amazon sellers, you’ll need your own unique brand. That means having a deep understanding of your target buyers, knowing how to position your brand, and creating consistently styled product images, titles and descriptions.
Creating your own online store where you control the customer experience to complement Amazon sales is the best way to do this. You can also use unique packaging and inserts to make sure your brand personality stands out upon delivery.
Packaging that encourages customers to sign up for your email list or follow social accounts is a good starting place as well. Amazon is a massive, highly competitive marketplace, so it can be difficult to get your products discovered.
Remember, people can’t hold your products when you’re selling online, so you need your photos to be as detailed as possible. Consider getting 360-degree images and videos created to make product pages that more engaging.
In fact, Amazon has been known to suppress product listings with excessively long titles. Try following this format: Brand name, product name, important features like color or size.
Provide comprehensive instructions, add more product photos, throw in some videos and tell your brand story. Most Amazon sellers use repricing software to automatically change their prices throughout the day.
Many sellers use rule-based reprices, but that often ends up in a race to the bottom, with prices eventually going so low that there’s no profit left. Algorithmic reprices are more advanced, and typically lead to higher profits.
Amazon ’s FBA program allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. Plus, customers are more likely to trust your products when they’re backed by Amazon, so it’s a great way to get more sales and increase brand recognition.
You can sell on both channels and have Amazon handle fulfillment and inventory management for you. Although there are a few disadvantages to the FBA program, you can easily minimize them by using the strategies presented here.
This service is provided at no extra charge to you, except the Returns Processing Fee for select product categories. Our Online Returns Center provides customers with help pages and details about how to contact us in case of concerns.
Read more about FBA policies regarding Customer Returns for Orders Placed on Amazon .com. Our fulfillment centers are built with your inventory in mind, and there's no minimum for the number of products you send.
FBA ’s specialized services can help you grow your business without new investments in capital or staffing: Multi-Channel Fulfillment : Sell from your own or third-party e-commerce sites, with Amazon picking, packing, and shipping to your customers.
Charged for all items stored in an Amazon fulfillment center, and based on your daily average volume of inventory measured in cubic feet. Assessed monthly for all items stored in a fulfillment center for more than 365 days.
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Charged when inventory arrives at a fulfillment center without proper preparation or labeling, making unplanned services required.
You can have Amazon return or dispose of your inventory in a fulfillment center for a per-item fee. Charged on orders when Amazon provides a customer with free return shipping.
Use the Fulfillment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees. Use the tools in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfillment centers.
Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory. Keep your listings active by including necessary pricing and condition information and resolving errors.
Maintaining your FBA inventory at the right level is key to offering fast delivery to Prime customers. They are free to use, and directly integrated into Seller Central’s shipment creation workflow.