The Detroit Post
Saturday, 04 December, 2021

Donald Trump The Apprentice

author
Elaine Sutton
• Thursday, 03 December, 2020
• 10 min read

The Apprentice is an American reality television program that judges the business skills of a group of contestants. The Apprentice was created by British-born American television producer Mark Burnett.

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Contents

Billed as “The Ultimate Job Interview,” the show features fourteen to eighteen business people who compete over the course of a season, with usually one contestant eliminated per episode. Contestants are split into two “corporations” (teams), with one member from each volunteering as a project manager on each new task.

The corporations complete business-related tasks such as selling products, raising money for charity, or creating an advertising campaign, with one corporation selected as the winner based on objective measures and subjective opinions of the host and his advisors who monitor the teams' performance on tasks. The losing corporation attends a boardroom meeting with the show's host and their advisors to break down why they lost and determine who contributed the least to the team.

Episodes ended with the host eliminating one contestant from the competition, with the words “You're fired!” In this format, several celebrities would participate to win money for their chosen charities, with the final prize being a large donation to the celebrity's charity and the title of Apprentice “.

The U.S. series originated a franchise of international television shows collectively known as The Apprentice, which has had over 20 local versions. Each season begins with a new group of contestants vying to earn a place in one of the organizations run by the host.

The contestants (who are referred to as “candidates”) have come from business backgrounds in various enterprises, the backgrounds including real estate, accounting, restaurant management, management consulting, sales and marketing. During the show, the contestants live in a communal dwelling, a “penthouse suite”, in New York City (save for Season 6 which took place in Los Angeles).

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These corporations select a name they are subsequently referred to through the rest of the show. Tasks most commonly revolve around sales (selling the most items or earning the most money) and marketing (producing a specific marketing material or campaign that is judged by a company's executives).

During the tasks, the teams are usually visited by one of the host's “advisors” for that week. After the completion of the task, the teams meet with the host and his two advisers in “the boardroom “.

In the preliminary stage, all the remaining candidates on both teams gather in the boardroom to be briefed on the task by the host and his advisors. Team members are asked about how the task went and whether there were any strong or weak players.

At the end of this stage, the host or his advisors reveal the results of the task and announce which team was the winner. The winning team wins a reward (usually a unique, luxurious experience) and are excused from the boardroom while the losing team returns to the boardroom for an elimination.

In later seasons, winning teams have been permitted to view the next stage of the boardroom on the TV in their suite. The entire losing team remains in the boardroom and are confronted with their loss.

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They are interrogated as to the reasons for their loss and which players contributed to it or failed at the task. Then, for the final stage of the boardroom meeting, the project manager is asked to select a certain number of teammates (typically two, but on occasion one or three) to bring back into the final-stage boardroom meeting.

Upon returning to the boardroom for the final stage, the host and his advisors continue interrogating the remaining players about their loss. The project manager is sometimes further interrogated about his or her choice of teammates to bring back into the boardroom.

Ultimately, at least one project manager and/or remaining teammate is “fired” at the host's discretion, and leaves the show. The eliminated contestants are shown leaving the boardroom with their luggage and entering a taxi cab, during which they are given time to recount on their elimination that is shown over the episode's credits.

When only three or four candidates (depending on the season) are left, they are interviewed rather than being assigned a task. Executives from various companies interview the finalists and report their assessments to the host.

Based on the interviews, a “boardroom meeting” and firing take place, leaving two candidates. Final tasks generally require the finalists to organize (to various degrees) an event such as a party or a fundraiser which has multiple planning elements.

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In a final boardroom meeting following the final task, the host “hires” one of the two candidates to become his apprentice “, winning the show's prize of a one-year $250,000 starting contract to manage a business project offered by the host. After experiencing a series of financial setbacks in the early 1990s, New York real-estate developer Donald Trump changed his business strategy from borrowing to build and purchase assets, to licensing his name to others.

Producer Mark Burnett approached Trump about a new television show. The premise of the show, which bills itself as the “ultimate job interview” in the “ultimate jungle”, is to conduct a job talent search for a person to head one of Trump's companies.

For most seasons, the candidates ostensibly live in a communal suite at Trump Tower in Manhattan. However, in reality, the suite and the boardroom (and its elevator lobby) are all purpose-built sets within Trump Tower, all on the same floor.

The Apprentice was so successful that, according to Trump, he earned $214 million from 14 seasons of the show, plus more from related product licensing as his name as a brand became more valuable. As the popularity of the series grew, more and more of the tasks began to be tied to specific companies.

For example, sales tasks would require a team to take over a brand-name storefront or restaurant and operate it; and marketing tasks would require teams to prepare marketing material (e.g. a jingle or flyer) or campaign for an established company. As the series progressed, the advisors were occasionally substituted on a weekly basis with other advisors including two of Trump's other children, Donald Trump Jr. and Eric Trump, as well as past winners of the show and other business executives (typically from the company whose product or service was featured in the episode).

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During Trump's tenure, the series frequently featured and promoted his properties, products and brand. Two assistants appeared jointly for the first five seasons: Rhoda Graph and Robin Himmler.

In season six, Trump elected to have his newest executive assistant, And Rowntree, star in the LA-based show. Season six, unlike the rest of the series, took place in Los Angeles.

On May 19, 2007, Trump announced that he was “moving on from The Apprentice to a major new TV venture”. On May 22, NBC announced The Apprentice might return next season even though Trump had said he had quit.

However, NBC and Trump resolved their differences, and the first season of The Celebrity Apprentice began production shortly thereafter. Zeros contacted Trump in 2007, about a job after the show's completion, and he invited her to meet him at the Beverly Hills Hotel.

Zeros said that Trump exhibited aggressive and non-consensual sexual advances during their meeting, kissing her open-mouthed, groping her breasts, and thrusting his genitals on her. Host Board member Guest board member Contestant Following Trump's election as president in 2016, Burnett has kept in touch with Trump about additional television shows, and at one point, Burnett proposed the idea of The Apprentice : White House, which would have been filmed following Trump's departure from office and would have been focused on political activities.

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The show, which ran from September 21 to December 21, 2005, was hosted by Martha Stewart, who was the first woman in the world to become a self-made billionaire. It kept the format of the original series but changed a few elements to fit Stewart's personality.

Trump was one of the executive producers of the show and castings were held in 27 cities across the United States. At the time, the original Apprentice was airing new seasons in each of the fall and winter, each with declining overall ratings.

Trump denied this charge, and both TV stars have not worked together again, and there are no plans for the future. Seasonal rankings (based on average total viewers per episode) of The Apprentice on NBC.

Season Winner's Project Time slot Season Premiere Season Finale TV Season Ranking Viewers(in millions) Finale Viewers(in millions) 1 Bill Rancid Trump Tower Chicago Thursday 9:00 pm January 8, 2004, April 15, 2004 2003-04 7 20.7 28.1 2 Kelly Per dew Trump Place September 9, 2004, December 16, 2004 2004-05 11 16.1 16.9 3 Kendra Todd Palm Beach Mansion January 20, 2005, May 19, 2005 15 14.0 14.0 4 Randal Pickett Trump Entertainment September 22, 2005, December 15, 2005 2005-06 38 11.0 12.8 5 Sean Aztec Trump Soho Monday 9:00 pm February 27, 2006, June 5, 2006 51 9.7 11.3 6 Stefanie Schaeffer Can Sunday 10:00 pm January 7, 2007, April 22, 2007 2006-07 75 7.5 10.6 10 Brandy Wentzel VIP Golf Tournament Thursday 10:00 pm September 16, 2010, December 9, 2010 2010-11 113 4.74.5 (Note: Given the show has a sequel TV series known as Celebrity Apprentice, the above chart is continued on the article of the show's follow-up TV series, found under “statistics by season” for Celebrity Apprentice. The Apprentice was the breakout rookie hit of the 2003–04 U.S. television season and helped NBC at a time when the network's two long-running successful comedies, Friends and Fraser, were ending their series' runs.

Although the series was one of the most-watched programs on NBC in the advertiser-friendly 18–49 age demographic, the franchise's total audience gradually dissolved, starting in late 2004, when it aired its second season that culminated in, what most Apprentice fans deem, an “overextended” 3-hour season finale on December 16, 2004. Originally, NBC aired the sixth season of The Apprentice, competing against both immensely popular series, Desperate Housewives and Cold Case, just a few weeks before competing against Brothers & Sisters and Cold Case.

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Season Team name Overall record as a team 1 Versa corp 5-7 1 Protégé 7-5 2 Mosaic 8-5 2 Apex 5-8 3 Magma 10-4 3 Net Worth 3-11 4 Capital Edge 4-7 4 Excel 7-4 5 Gold Rush 5-8 5 Synergy 8-5 6 Arrow 5-5 6 Kinetic 5-5 10 Fortitude 4-7 10 Octane 7-4 Whereas winners have been named “executive vice presidents”, and given the title of “owner's representative,” in actuality, they were employed as publicity spokespeople for the Trump Organization. Second season winner Kelly Per dew, on his first day working for Trump, was introduced by his boss to Florida developers working on a Trump -branded condo, the Trump Tower, in Tampa, Florida, where he was told that he would help promote sales of the building by appearing at promotional events.

Some people publicly called for NBC to fire Trump from his role on The Apprentice, including former US congressman Anthony Weiner. One (anonymous) Celebrity Apprentice contestant even announced an intention to boycott the May 15 taping of the season seven finale, unless forced by contract to appear.

In 2006, a lawsuit brought by Mark Bethe against the show's producers alleging theft of the original concept was settled on undisclosed terms. At the Electronic Entertainment Expo on May 17, 2005, Legacy Interactive announced that it had purchased the rights to develop a video game based on The Apprentice.

The game was to be released in fall 2005, on the Xbox, PlayStation Portable, and personal computer (PC). The player chooses a character and is then paired up with one of four former Apprentice contestants, including Marisa.

The player must perform well in a series of business tasks, played across 18 mini-games, to avoid a boardroom confrontation with Donald Trump and his advisors, George Ross and Carolyn Teacher. Navarro wrote, “Most offensive of all, however, is how cheaply The Apprentice handles its license.

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It looks like it was programmed hastily with Macro media, with all the characters appearing as weirdly drawn cartoon versions of themselves.” On February 6, 2007, Legacy announced a new game, The Apprentice : Los Angeles, to be released online and in retail stores during the show's sixth season.

The player must serve customers throughout the game's 40 levels, set in four locations. Jim Squires of Gazebo gave the game three and a half stars out of five, and praised the “bright” and “colorful” graphics, as well as the “smooth” controls and diverse gameplay.

“How Mark Burnett Resurrected Donald Trump as an Icon of American Success”. “Arnold Schwarzenegger to replace Donald Trump as Celebrity Apprentice host”.

Trump sued for defamation by former Apprentice Summer Zeros Archived January 17, 2017, at the Payback Machine, BBC News. Apprentice contestant Summer Zeros sues Donald Trump for defamation”.

CS1 main: BOT: original-url status unknown (link) ^ Stuart, Tessa (October 14, 2016). “ ' Apprentice Star Summer Zeros Says Trump Thrust His Genitals on Her”.

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^ “Marisa: 'The Apprentice TV show's most popular contestant has the nation talking and watching.” Trump and Apprentice Creator Mark Burnett Are Discussing Their Next TV Show”.

^ a b “Viewership numbers of prime time programs during the 2004–05 television season”. ^ “Viewership numbers of prime time programs for the week of December 13–19, 2004”.

^ “Viewership numbers of prime time programs for the week of May 16–22, 2005”. ^ a b “Viewership numbers of prime time programs during the 2005–06 television season”.

^ “Viewership numbers of prime time programs for the week of December 12–18, 2005”. ^ “Viewership numbers of prime time programs for the week of June 5–11, 2006”.

“Is Donald Trump's Media Blitz Wrecking The Apprentice's Ratings?” CS1 main: archived copy as title (link) ^ “Judge orders MGM to give 'Celebrity Apprentice footage in civil case”.

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