First let’s define what they aren’t, because quite a few authors can get confused by the term Kindle ads” which is used interchangeably by book marketers and consumer blogs. Also called AMS for short, it’s a platform where you can tell Amazon that you want your book to show up in certain search results, or on the sales page of another book on Amazon .com, and that you’re willing to pay them some money for every person who clicks on your ads.
You can purchase ads that show up on your audience’s Kindle device if you so wish, but they have to meet Amazon ’s policies. After setting it up with Amazon, AMS will start showing your book to their shoppers on your terms.
This allows you to choose where exactly your ad will be displayed to Amazon customers. If you want to show up in Amazon ’s search results for a particular keyword, you should choose a sponsored product ad.
This type of ad is a great way of attracting the attention of people who your book would be suitable for, but who wouldn’t otherwise come across it. If you know you offer a superior version of a competing book, you can advertise in this way to persuade buyers to choose your title instead of, or along with, their original search.
Now that you know the way that AMS operates, and the basic types of ads you can choose, let’s take a look at how to get started by creating your first campaign. (Pro Tip : though anecdotal, many authors have reported better results from Sponsored Product Ads, so that’s a good place to start).
It’s better to pick the manual option, as you can choose the exact way to advertise your work, rather than relying on Amazon ’s automated choices. A lot of authors make the mistake of choosing a low number of keywords.
You need to write something that is attractive and engaging in order to have the best possible chance of someone clicking on your ad. Amazon will review your ad to ensure it complies with their requirements and get back to you in 1-3 days.
Decide whether to allow Amazon to associate your ad with similar products to the ones you have specifically selected. This is a good way of associating your ad with products you haven’t specifically heard of, but that have been bought by customers in your target audience.
Product Display Ads have an overall budget that gets spent over a longer period of time, so don’t be scared off by the larger numbers. Amazon will get back to you within 1-3 days depending upon whether your campaign meets their guidelines.
You can skillfully use AMS to reap benefits beyond increased book sales alone (although they are, of course, awesome.) There are three advanced approaches to AMS that allow you to get a lot more bang for your buck.
Offering multiple formats of your book effectively allows you to get several adverts for the price of one. If you offer various formats, such as a paperback from CreateS pace or an audiobook for Audible, browsers will be exposed to those options and this leads to more sales.
Readers who love the story and characters in the initial installment can’t wait to get their hands on the next editions. If you use AMS ads to draw a browser’s attention to the first book in a series, you stand a great chance of creating a fan who will willingly buy the other books in your series without further prompting.
Nathan Van Coops even goes as far to use AMS to promote the first book of his series In Times Like These, which is permafrost. Pat Flynn, of Smart Passive Income, used his book ‘Will It Fly?’ to generate email options.
Although Pat has a large following, AMS has allowed him to increase his reach, create continuous sales, and grow his email list daily. Some books encourage readers to visit the website or blog of their author.
If you advertise a book which has this purpose, you can drive relevant customers to your external work that may never have otherwise found it. Ryan Cleaner’s ‘ Long Range Shooting Handbook is a perfect example of this concept in action.
You can increase traffic to your external offerings and generate additional revenue as a result. It contains hours of high-quality video, as well as notes and quizzes, to help you understand the full potential of AMS and put the best ideas and strategies to work for your books.
Disclosure: Some links above may contain affiliate partnerships, meaning, at no additional cost to you, Self-Publishing School may earn a commission if you click through to make a purchase. Dave Chess on is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Decker, Kevin T. Anderson, and more, his tactics help both Fiction and Nonfiction authors of all levels get their books discovered by the right readers.
The Amazon Kindle is a great e-book reader, but it's tightly tied to Amazon's ecosystem. If you have a Fire tablet or a smartphone, you can download other e-reading apps to beef up your library, but with the E Ink Kindles (including the Paper white and Oasis) you're pretty much tied to getting your content directly from Amazon.
Using a bit of free software, you can take e-books in the Pub, Mob, and PDF formats and zap them over to your Kindle lickety-split. In the list below, find the relevant Kindle device and click the three dots on the left.
Back up top, click the Preferences tab and scroll down to Personal Document Settings. Click the down arrow on the right and scroll to Approved Personal Document E-mail List.
Good news: If your books are in the Mob format, they're already readable by the Kindle. You can also drag and drop the file onto your Kindle if you attach the device to your PC with a USB cable.
Send it to your Kindle email address and your PDF will be converted into a Mob file, where you can control the font size and formatting. Pub is a common e-book format around the web, but the Kindle can't read it natively.
When you set up the software, it asks you for your model of e-book reader, and a pop-up suggests sending the books by email. Once you set up Caliber, click on Add Books and pick out any free e-book files you've downloaded.
Now click on an entry in your Caliber library and choose Convert Books from the top bar. In the upper right-hand corner, make sure to set the Output Format to Mob.
In Explorer or Finder, drill into that folder until you find the Mob file within, which you can email to your Kindle or drag and drop onto it using a USB cable. Also, remember, text files, blog posts, Word documents, and more can be emailed to your Kindle, too.
Caliber actually has a good meta search function, and you can click Get Books to search by title or author. Available for Windows and macOS, it hooks into public library catalogs and lets you download Kindle books through Amazon.
You can find your local library and Overdrive has send-to- Kindle instructions for every type of device. Book has a free e-book section filled with romance novels and other casual reads.
If you don't want to spend a lot of money one books or would rather borrow them, these 4 sites and programs can cut down on costs and let you enjoy your reading habit without worrying about financials. I set out to figure out how to access more books without the financial burden and discovered options that ensure I'll never have to pay full-price for an e-book again.
Founded in 1994, Amazon is now known as a worldwide e-commerce company that provides one of the most comprehensive e-commerce services in the world. There is little wonder why this company is so well-known; it provides arguably the best service in this field as well as great prices for a wide range of quality products.
In the time that the company has existed, it has built a very memorable image, which includes the famous Amazon font. Not too long ago, Amazon has released Booker as its default font for Kindle Paper white.
This change happened in 2015, and the font that was implemented had a large amount of success. Amazon now uses Booker as its default font for texts on the website, as well.
Well, it is primarily more on the informal side, but it still offers enough elegance and subtlety to make it a bit more formal. It does not have the overwhelming number of additions and ligatures that some informal fonts have, but it is a bit subtler compared to those.
Amazon has made some subtle, but recognizable changes recently to its typeface and the way it is presented. It introduced Booker as the primary Amazon font, while also changing the hyphenation system altogether and did some alterations to the spacing rules.
Booker has worked wonders as an Amazon font, as it improves readability greatly while also being capable of being displayed in low-quality environments and smaller screens. It is a serif font that includes some ligatures and keening pairs.
The font is composed organically, and it improves the user experience and visibility in lower-quality environments greatly. The Amazon font family for the logos is a very versatile font family, as it offers support for 21 languages worldwide and with that, many characters and ligatures specific for certain languages.
It is a sans serif typeface that can be seen very often in its ATF version, but it has 5 different weights. The font itself was designed first in 1902 by Morris Fuller Benton and has developed a lot since then.
It has become one of the most popular sans serif fonts for web design, logo creation, and other similar uses. In 1991, condensed and compressed versions of the font were created on behalf of ITC in Boston.
It is quite a grotesque and Gothic font, and it certainly offers a huge selection of styles and weights that you can use. National is a versatile font that is offered in nine weights with roman and italic versions.
If you pay close attention, it is actually less round than the original and offers a slightly different look. It follows the footsteps of the Helvetica font, but it has some slight changes; most notably, with counters and terminals.