The Detroit Post
Saturday, 04 December, 2021

Do Amazon Lock Screen Ads Work

author
Ava Flores
• Sunday, 08 November, 2020
• 12 min read

Over the past few months I have been hearing rumors of Amazon changing its ad program while at the same time I’ve been seeing indie titles show up in lockscreenads. All this activity signaled changes were coming, and today Amazon made it official.

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(Source: workfromhomejourney.com)

Contents

I’m still reading the guide and getting feedback from experts, but it looks to me like Amazon just took about a third of what you learned in that course in Amazon ads last year and tossed it out the window. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

These are just ads and recommendations for movies, music, books, and other offers. We’ll also show you some other cool stuff you can do with your Fire Tablet.

In case you read or watch movies on your Fire Tablet every, you might get tired of looking at the constant ad flow on your device. Log into your Amazon account and then go to “Manage Your Devices.” Find and then click on your registered Fire Tablet.

Under the “Special Offers” section, select “Edit.” Click on “Unsubscribe now with 1-Click.” When you unsubscribe from receiving ads, Amazon will charge you $15 plus taxes.

Once you’ve unsubscribed from special offers, turn on your Fire Tablet and make sure it’s connected to Wi-Fi. Saving $15 when purchasing your new Fire Tablet seems like a fantastic offer.

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(Source: phandroid.com)

But if you know deep down that you will go back and unsubscribe, you can save yourself the trouble and pay the full price straight away. So, even when you delete the ads from the background, you are only left with what Amazon gave you.

Fortunately, the newer models have the option of adding custom wallpapers. Swipe down the “Quick Actions” panel on the Home screen and go to Settings.

Probably one of the biggest eyesores on the Fire Tablet was the ads spreading across the lock screen. Once you’ve paid the $15 to remove them, it’s time to upgrade and customize the lock screen.

If you go with the scenes option, the default Fire Tablet settings are to change them every day. But it’s one thing to have them on a website or a billboard, and another for them to occupy your Fire Tablet screen.

Many of the clicks of a lock screen ad don't go to the book's purchase page. This wastes a click that we are actually charged for, and as per several KDP-Support responses to several questions from myself and others who have spent tens of thousands of dollars yearly on Product Display ads, Amazon Advertising knows this and is apparently ok with it, with no plans to change it.

(Source: mas.txt-nifty.com)

The previous Product Display ads worked well. It seems that the Lock screen ads run on the devices (Kindle and Fire) while they are offline and any clicks on the ads go nowhere where a purchase can be made, making the click useless but still counted and charged for when the device is back online.

Amazon Advertising knows that the Lock screen ads are running this way, recording clicks that go nowhere while offline and then registering and charging us for them when then online. They know that those offline clicks are not doing as promised, not bringing the device user to the Book's detail pages with the option to purchase, and they are good with that, and good with charging us for them.

Basically, advertisers will be paying close to twice the clicks because of this new policy compared to the Product Display ads, which didn't count offline clicks. So beware of the Lock screen ad scam brought to you by Amazon Advertising.

Re: Beware of Amazon Advertising's Lock screen ads. I can confirm that this is the way LS ads have been reported to me to work.

This actual topic arises a bit down the post list of that thread. I actually computed the cost of the excess clicks and asked for a refund before someone at KDP/AA coughed up the explanation. All that aside, if I had a Kindle and went off-line and found I was still getting ads, I'd be p×ssed.

And I thought Amazon giving our books away for free to KU readers via Page Flip without telling us was bad. Re: Beware of Amazon Advertising's Lock screen ads.

And I thought Amazon giving our books away for free to KU readers via Page Flip without telling us was bad. The bit about not counting pages read while in Page-Flip is silly for two reasons:1) Doing this right wouldn't cost Amazon anything, as the payout pool is unaffected by how the pages-read are calculated.2) Adding some timing logic to the Page-Flip logic would make it easy to tell if someone were only flipping or actually reading.

I'm just saying if Amazon is willing to do this to authors, the ad thing seems par for the course. Re: Beware of Amazon Advertising's Lock screen ads.

My best guess is they've changed much of the ad team personnel since way back when and those working on it now just doesn't get it. Re: Beware of Amazon Advertising's Lock screen ads.

Yeah, the lock screen ads have been a mess since day one. I gave up writing to Amazon after I was sent an email that said “the ads are working as intended”.

I am now running just one for each of the series I have, so I can keep tight control over the spend. Re: Beware of Amazon Advertising's Lock screen ads.

Sometimes they're for books, other times for other Amazon media products. Re: Beware of Amazon Advertising's Lock screen ads.

The previous Product Display ads worked well. It seems that the Lock screen ads run on the devices (Kindle and Fire) while they are offline and any clicks on the ads go nowhere where a purchase can be made, making the click useless but still counted and charged for when the device is back online.

But... It's not correct to say the click is wasted, useless or that type of ad is a scam. Amazon allows a 14-day attribution model for ads.

Not everyone sees the ad and buys the product straightaway. On average, prospective buyers see the ad/product seven times before buying.

Re: Beware of Amazon Advertising's Lock screen ads. If that's how it works, and I haven't used lock screen ads to know, then that's outright dishonest, which seems to be the way these days.

Re: Beware of Amazon Advertising's Lock screen ads. But... It's not correct to say the click is wasted, useless or that type of ad is a scam.

On average, prospective buyers see the ad/product seven times before buying. The clicks are supposed to bring the user to the Book's detail page, commonly called a Detail Page View, and if they don't there should be no charge as it's not acting as stated.

The Product Display ads never registered and charged for offline clicks, as it should be, so why would it be ok for Lock screen ads to do it? Viewing ads is one thing, purchasing is another matter based on interest level from the full description, price, and all the other blah, blah, blah. More important than the views is the number of mouse clicks required to purchase, and the more clicking required to make a purchase the less chance of that purchase happening, making offline clicks a waste of time for both the advertisers and the device users.

Re: Beware of Amazon Advertising's Lock screen ads. The clicks are supposed to bring the user to the Book's detail page, commonly called a Detail Page View, and if they don't there should be no charge as it's not acting as stated.

The clicks are supposed to bring the user to the Book's detail page, commonly called a Detail Page View, and if they don't there should be no charge as it's not acting as stated. But before you start throwing around words like scam and fraudulent...it would be a good idea to be fully conversant with the relevant terms and conditions. As for the advertising part...every type of ad works differently.

MMM, and if a click causes the device to bring up the landing page because the device is offline, then how exactly does a link take you to the Book's detail page? I've found no info about the landing page on Amazon .com, but I know of two people that got the landing page answer from KDP-Support, which changes nothing if the book can't be purchased, and we know how unreliable they are.

Still, the point is, we are paying for clicks that don't give the option to purchase the books when the device is offline. Re: Beware of Amazon Advertising's Lock screen ads.

But before you start throwing around words like scam and fraudulent...it would be a good idea to be fully conversant with the relevant terms and conditions. As for the advertising part...every type of ad works differently. Of course, it's my choice to advertise with them, and now that I'm sure it's no longer effective, I have recently chosen to cut my advertising down to a small fraction of what I used to run because of the dramatic jump in clicks to get to a sale.

I posted this to warn folks that the click to purchase ratio is guaranteed to increase, maybe even more than twice that of the PD ads. The only difference is the addition of offline click charges and the ads that are now placed on the fire tablets, which is really not that great of an addition since the users may not be Kindle readers, but to me that's neither here not there.

I can't help but think this new system is going to hurt Amazon Advertising. But I do agree that scam is too harsh a word, though charging for clicks that don't lead to an option to purchase should certainly raise alarms, and I never said it was fraudulent, but might be.

« Last Edit: March 18, 2019, 10:08:53 pm by Carl Johnson » I believe the way it works is that the reader is presented with the landing page if his device is offline.

If he clicks the “Read more” link without connecting his device via Wi-Fi, it does nothing. But if the device connects, the reader is sent to the book's detail page. I haven't tested this myself, but the process was confirmed in an AMS group I'm in.

Charging the advertiser for the click in this scenario may seem unfair. On the other hand, I'd never expect Amazon to display landing pages promoting our books for free.

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The only difference is the addition of offline click charges and the ads that are now placed on the fire tablets, which is really not that great of an addition since the users may not be Kindle readers, but to me that's neither here not there. I can't help but think this new system is going to hurt Amazon Advertising.

At the root of all good marketing lies an understanding of target audience behavior. People browsing Amazon looking for a book to read have different behavior patterns to someone picking up their Kindle to read a book.

Charging the advertiser for the click in this scenario may seem unfair. On the other hand, I'd never expect Amazon to display landing pages promoting our books for free.

Sounds like you're ok with the jump in clicks that everyone who has used or is still using the new system extensively has felt or is still feeling. I never expected Amazon to charge for clicks that don't end up with a PV, not allowing the reader to purchase.

80%+ clicks that never brought the users to the Book's detail page. When we first saw this dramatic change in clicks, we thought it was the same malfunction with the PD ads that happened last summer, which we were credited for.

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2 www.gizbot.com - https://www.gizbot.com/apps/news/amazon-quiz-answers-for-january-13-your-chance-to-win-rs-15000-amazon-pay-balance-072060.html
3 www.tamilanjobs.com - https://www.tamilanjobs.com/amazon-quiz-today-9-january-2021/
4 www.skyneel.com - https://www.skyneel.com/amazon-quiz-answers