The Detroit Post
Sunday, 16 May, 2021

Best Facebook Features

Bob Roberts
• Friday, 30 October, 2020
• 7 min read

We built Backflow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. While it's not generally easy to get results from the platform, it can deliver fantastic benefits for your brand and business.



But to gain more visibility on the platform, you must know Facebook's most important features in order to market your brand and business effectively. In this article, we'll talk more in depth about the twelve crucial Facebook features that you should be taking advantage of today to attract more leads, and ultimately boost your sales.

Free Bonus Download: Use this handy Facebook Lead Ads Quick Start Guide to get you up and running in no time! Armed with that knowledge and insight, you can tailor your content and game plan accordingly.

If you're looking for information on how your audience responds to your marketing tactics, you can export your Facebook Insights files so that you can improve your content strategy and drive engagement. Think about how Facebook provides a great depth of data and analytics in your business page.

You should familiarize yourself with these vital data and statistics that are helpful in improving your business goals. You may want to opt to download your data once a month and save a copy of that file.

If you want to boost your news feed exposure, then you can improve organic visibility through the platform's Audience Optimization feature. To activate this feature, go to the Settings tab, then click on General, and the look for the Audience Optimization for Posts section.

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Doing so creates a massive opportunity to optimize your content and your page for engagement. Audience optimization improves your outreach efforts, so you can target the people who are most interested in it.

Free Bonus Download: Use this handy Facebook Lead Ads Quick Start Guide to get you up and running in no time! Facebook's relevance score metric measures the effectiveness of your ads.

There's usually a negative and positive feedback factor in the overall relevance score equation. The moment people report or hide your ads, then your overall relevance score tends to suffer.

Over time, as people interact and view your ads, that score will be updated on a regular basis. The higher your relevance score, the lower the cost your ad delivery will be.

So the more ads you produce that are both relevant and timely for your audience, the more Facebook will reward you for it. A good advertising campaign includes using stunning, high-quality images that have the capacity to wow your audience.

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It's every marketer's dream to create highly engaging ads, useful integrations, and a laser-focused targeting campaign. In its most basic form, Facebook Pixel is a snippet code that can be inserted in the backend of your site.

It's an analytics tool that helps brands and businesses establish and improve their ROI by effectively measuring your ads. Facebook has feature wherein you can save specific items on your list to read later when you have the time.

It allows you to keep different items that range from places, movies, music, and TV. You can go back to these items later on by hitting the “More” tab on mobile or the “See More…” link found on the left-hand corner on Facebook.

To gain additional likes on your Facebook page after you finish with a specific campaign? Simply scroll down your Facebook page and look at the posts that you've promoted in your recent marketing campaign.

Regularly reviewing these metrics helps you better understand the type of material your audience is most responsive to. As more people come to Facebook looking for vital information about your business, one of your main goals should be keeping your page in top shape.

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Other essential elements also include your profile image, cover photo, and about page. See to it that it makes a good impression on anyone who visits your page and remember to keep it consistent (in terms of color theme, logo, info) with your website.

That way, they will automatically disappear, so you don't have to worry about forgetting to remove them when they aren't relevant anymore. Utilize announcements to make other members aware of the group rules and to maintain peace and order.

Free Bonus Download: Use this handy Facebook Lead Ads Quick Start Guide to get you up and running in no time! However, if you're a business owner or a marketer, you might be missing out on some of the most vital Facebook features that have the most potential.

By using these handy Facebook features to your advantage, you'll save more time and effort, boost your likes and improve your ROI. Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear.

It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. Open up your home news feed and under the explore tab on the left-hand side you will see friends list.

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To organize your news feed, select newsfeed preference and you can choose who and what content you want to see, or remove. If you haven’t looked at utilizing groups as part of your marketing strategy, I would strongly coach you to consider this feature.

Groups are a great way to grow a community who are interested in your product and services. When creating a watch party, make sure that you have the details clear so the user doesn’t get confused. When creating the watch party your post will look like a normal post, however, the next step will prompt you to select your videos, this is the really cool part of this feature.

Inside the groups, we now have the feature to organize our posts, rather than have a continuous feed that can be messy. I also see this feature as a great tool for those that are creating mini-courses online, we can use the units to organize our training and learning content.

We now as admins of our groups have the tool to access support to Facebook by asking a question directly. The insights are going to give admins only at this stage, information about the growth of the group, engagement and membership details.

With this ban lifted, we are now able to again build our list and talk to our subscribers in real time straight to their mobile devices. Messenger and Bots have an open rate of 99.9%, compared to email marketing this is a great tool to use for your business.


If you don’t have a bot or are not keen on the thought of automated messages, then think about how you can encourage your fans to chat with you on messenger. This is a great feature that has been added, we no longer must worry about the posts or videos that are uploaded to be banned from Facebook due to copyright infringement.

Broadcasting content to your audience will increase your expertise and promote engagement, not to mention that your videos are going to gain 6 times more views when you are live. A cool feature that has been added is the ability to live stream to multiple pages, called cross-promoting.

To give access to your Legacy contact, go to your settings on your personal profile and scroll down. Whether you like them or not, it is great to see Facebook continuously improving the functionality and service it offers to us.

We are very fortunate to have this networking site to promote our businesses, and yes it is still a free service that we can organically reach our potential clients with word of mouth marketing. Facebook is a social networking service founded and launched by Mark Zuckerberg in February 2004.

It is considered the “King of Social” boasting 2.6 billion active monthly users. Facebook consists of several features such as newsfeed, timeline, Messenger, wall, events, likes, comments, and reactions, groups, notifications, and others.

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This summer, Facebook launched a new feature called Forecast also referred to as a “prediction market”. It provides predictions based on questions asked and responded to by the public.

However, Facebook recently launched Instagram Reels which is similar to TikTok. Leanne Pared is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand.

Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. With 12 years experience in the world of social media, she knows first hand how important it is for small to medium businesses to adapt a social media strategy, either small or large, to stay in front of their competitors and attract new leads and sales.

Developing the skill set to utilize social media is essential for the businesses to grow. She is extremely passionate about sharing her knowledge and skills to assist the business sector.

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