You’ll see installable “bookmarks” that “provide a direct link to a mobile optimized website.” These are actually just the web versions of Google’s apps. While these apps aren’t quite as slick as Google’s typical Android apps, they do work fairly well for watching a few YouTube videos or poking around on Google Maps.
This is the big advantage over simply loading these websites in the Silk web browser. You could also open the “Silk Browser” app included with your Fire tablet, head to Google.com, and use the web-based versions of these services.
However, many of these apps depend on Google Play Services and won’t work properly without it. After you do, you can open the Play Store on your Fire Tablet and install Android apps from there.
You’ll have the choice of using Amazon ’s App Store of Google’s Play Store. It’s possible to simply access your Gmail and watch videos on YouTube without hacking around, and you’ll have a fine experience.
After you do, you should have the same experience with Google’s apps that you would a typical Android tablet. Chris has written for The New York Times, been interviewed as a technology expert on TV stations like Miami's NBC 6, and had his work covered by news outlets like the BBC.
Since 2011, Chris has written over 2,000 articles that have been read more than 500 million times---and that's just here at How-To Geek. Operating worldwide, the service may require a full Prime subscription to be accessed.
In countries such as the United States, United Kingdom, and Germany, the service can be accessed without a full Prime subscription, whereas in Australia, Canada, France, India, Turkey and Italy, it can only be accessed through a dedicated website. Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video, such as HBO, Showtime, Sharply, and Shudder.
Launched on September 7, 2006, as Amazon Unbox in the United States, the service grew with an expanding library, and added the Prime Video membership upon the development of the Prime subscription. It was then renamed as Amazon Instant Video on Demand.
After acquiring the UK-based streaming and DVD-by-mail service Lovely in 2011, Prime Video was added to the Prime subscription in the United Kingdom, Germany and Austria in 2014, available on a monthly subscription of £/€7.99 per month, continuing the plan of Lovely Instant. The service was previously available in Norway, Denmark, and Sweden in 2012, but was discontinued in 2013.
On December 14, 2016, Prime Video launched worldwide (except for Mainland China, Cuba, Iran, North Korea, Syria) expanding its reach beyond the United States, United Kingdom, Germany, Austria, and Japan. The service debuted on September 7, 2006, as Amazon Unbox in the United States.
On September 4, 2008, the service was renamed Amazon Video on Demand. As of August 2014 the service is no longer available for downloading purchased instant videos.
On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime members. On September 4, 2012, Amazon signed a deal with pay-TV channel Epic to feature movies on their streaming service, in a move to rival their competitor Netflix.
Additionally, in November 2013, Amazon premiered the comedies Alpha House and Betas, which are original series available exclusively online via the Prime Instant Video service. Amazon offered the first three episodes of both series at once for free, with each subsequent episode released weekly thereafter for Prime members.
The original launch in the U.S. included services such as Curiosity Stream, Lifetime Movie Club, AMC's Shudder, Showtime, Star, and others. The service subsequently added other partners, such as HBO and Cinema, Fandom, PBS Kids, Sees, Tofu and Boomerang.
On July 30, 2015, Amazon announced that they had hired Jeremy Clarkson, Richard Hammond, and James May to produce an untitled motoring show for Amazon Prime Video that would later be named The Grand Tour. Neither Jeff Bezos nor Amazon .com had stated how much Clarkson, Hammond, or May are being paid to produce the program via their production company W. Chump & Sons, but Jeff Bezos stated that the deal was “very expensive, but worth it”.
The budget for the show has not officially been announced, but Andy Wilma, the former executive producer of Top Gear stated that each episode would have a budget of around £4.5 million, nine times larger than Top Gear's budget. Also in July, Amazon announced plans to expand the service into India.
In September 2015 the word “Instant” was dropped from its title in the US, and it was renamed simply Amazon Video. In November 2016, the Wall Street Journal reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.
Amazon announced in November 2016 that it planned to stream The Grand Tour globally, which led to speculation over whether the full Prime Video service would begin a wider international rollout to compete with Netflix. On December 14, 2016, Prime Video expanded into 200 additional countries.
In January 2017, Amazon announced Anime Strike, an anime focused Amazon Channels service. In May 2017, Amazon Channels expanded into Germany and the UK; in the UK, the company reached deals to offer channels from Discovery Communications (including Eurosport), and live/on-demand content from ITV.
In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers in a $50 million deal, replacing a previous deal with Twitter. In August, Amazon acquired the British television rights to the ATP World Tour beginning 2019, replacing Sky Sports.
The deal will run until 2023 and will exclusively show all masters 1000 events and 12 500 and 250 series tournaments. Amazon will be the third party pay TV provider for the ATP finals and starting in 2018 for Queens Club and Eastbound tournaments.
In November it was announced that Amazon had acquired the British television rights to the US Open for five years from the 2018 edition, for a reported £30 million. Eurosport who owned the pan-European rights extended their deal with the US Open but excluded the UK, which was ironic as Amazon had reached a deal with the broadcaster to stream their channels on their station.
On January 5, 2018, Amazon announced that Anime Strike and Hera (a second Channel devoted to Indian films and series) would be discontinued as separate services, and that their content would be merged into the main Prime Video library at no additional charge. In June 2018, it was announced that Amazon had secured the UK rights to broadcast 20 live Premier League football matches from the 2019–20 season on a three-year deal.
This will be the first time that the league will be shown on a domestic live-streaming service, as opposed to being shown exclusively on television. Depending on the device, Amazon supports up to 4K (UHD) and High Dynamic Range (HDR) streaming.
For titles available for purchase (and not included in a customer's Amazon Prime subscription), the HD option is often offered at an additional price. On March 18, 2021, Thierry Breton, a European commissioner in charge of digital policy of the European Union urged streaming services including Amazon Prime Video to limit their services.
The request came as a result of the prevention of Europe's broadband networks from crashing as tens of millions of people start working from home, an outcome of the 2020 coronavirus pandemic. According to the EU, the streaming platforms should consider offering only standard definition, rather than high-definition, programs and users should be responsible for their data consumption.
Prime Video is available worldwide (except for Mainland China, Iran, North Korea, and Syria). Amazon had historically withheld support for Apple TV and Google's Chromecast platform.
In October 2015, the company banned the sale of these devices on its online marketplace because they do not support the Prime Video ecosystem. This led to critics arguing that Amazon was displaying protectionism against devices that could be deemed as undue competitors to its own Fire TV products.
However, in December 2017, Amazon released an Apple TV app for Prime Video, and announced in April 2019 that it would add Chromecast support to the Prime Video mobile app and perform a wider release of Prime Video's Android TV app. This was delivered in July 2020 as part of concessions to restore access to YouTube on Fire TV devices after a related feud with Google.
The reason given is: There's no content for Prime Video compatibility on PS5 and Xbox Series X/S. Please update this article to reflect recent events or newly available information.
YearAssociationCategoryNominee(s)Result 2017Diversity in Media AwardsBroadcaster of the Year Amazon Video Won ^ Amazon Prime Video: The Stealthy, Ominous Streaming Force”. Amazon Prime Just Got Way Better With A Ton Of Old HBO Shows”.
Amazon's Lovely Pulls Its Subscription DVD And Streaming Service Out Of Scandinavia”. “Video streaming race heats up, Amazon now offers its Prime Video service independent of Prime subscription for $8.99/mo”.
^ a b Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World”. ^ Amazon .com Launches Amazon Unbox™, a Digital Video Download Service with DVD-Quality Picture”.
^ Amazon Customers Can Now Instantly Watch Ad-Free Movies and TV Shows on Macs, PCs and Compatible Sony Brain Televisions Starting Today on Amazon Video On Demand”. “HANDS ON: Amazon's Prime Instant Video”.
Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost”. ^ Amazon Adds Movies to Streaming Service in New Challenge to Netflix”.
^ Amazon's Original Series “Alpha House” Debuts Friday”. Amazon takes on Netflix with rebrand of Lovely video-on-demand service”.
Amazon finds less passionate name for Love film streaming service”. ^ AMAZON .COM ANNOUNCES FOURTH QUARTER SALES UP 15% TO $29.33 BILLION” (XBRL).
Amazon Makes A Bid For Cord Cutters, Adds Showtime, Star And More Streaming Partners To Prime”. “HBO, Cinema Now Available on Amazon Prime's Channels Program”.
Amazon boss says Jeremy Clarkson's Top Gear follow-on show 'expensive but worth it “. ^ “Jeremy Clarkson, Richard Hammond and James May's new Amazon Prime show has an absolutely insane budget”.
^ Jayden PK; Pankaj Mishra (July 20, 2015). “ Amazon readies $5 billion chest for bigger play in India, to launch subscription-based e-commerce services”.
Amazon Explores Possible Premium Sports Package With Prime Membership: Has held talks for live game rights with leagues including NBA, MLB, NFL and MLS”. “Biz Break: Amazon's looking at adding live sports to Prime video service”.
Amazon Prime Video is finally going global to give Netflix some serious competition”. Amazon Is Gunning for Netflix With Global Launch of Prime Video”.
Amazon Takes Video Streaming Service Global in Challenge to Netflix”. Amazon steps up battle with Netflix and Sky by adding new UK channels”.
Amazon's NFL Deal Includes $30 Million in Free Marketing”. Amazon outbids Sky to win exclusive ATP tour tennis rights”.
^ “EU warns of broadband strain as millions work from home”. ^ YouTube, Amazon and Netflix cut picture quality in Europe”.
Amazon's Instant Video iOS app now lets you stream to Apple TV via AirPlay”. Amazon Brings Prime Instant Video To All Android Phones In US, UK And Germany”.
^ “Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup”. “PS3: The First Console to Offer Amazon Instant Video”.