2020 may have generally been a year of consolidation and commiseration for the entertainment business, but the lockdown represented a chance for streamers to make an aggressive play for audiences, and in India Amazon opted to pursue marque films that were poised to become big theatrical box office titles but had their release plans scuppered by the pandemic. Guano Stab Amazon The streamer hit the headlines a couple of months into lockdown when it picked up the Hindi comedy Guano Stab starring Amitabh Bachchan and Bushman Khorana as part of a package of seven features it unveiled in one swoop of eye-catching content.
Apart Profit, Head of India Originals, reveals that the company currently has 31 film and series in various stages of production and post-production, with a further 50 in development. Abhishek Bachchan in ‘Breathe: Into The Shadows’ Amazon “We want to tell authentic stories that are truly entrenched in our soil,” the exec continues.
Content on the slate ranges from comedy specials to sports documentaries, young adult shows,and LGBTQI programming. On the series slate for 2021 is The Last Hour, starring Sanjay Poor and Rama Sen and produced by Asif Keypad, medical drama Mumbai Diaries, starring Mo hit Rain, Montana Sen, and Tina Deal, which arrives in March, and political drama Tandem, starring Saiph Ali Khan, Dimple Keypad, Sunil Grover and created by Ali Abbas Afar, arriving January 15.
Once venues do re-open, the acquisitions' strategy will be to look for deals where films can receive a theatrical window of four to eight weeks prior to debuting online. At present, Amazon has managed to strike such deals with the likes of Salman Khan Ventures, Cash Raj films, and Dharma.
Tandem Amazon Prime Video“In India, we have a lot of ‘and’ rather than ‘or’, customers will go to cinemas but will also watch many films in different ways,” comments Gandhi. The exec says that, while India is a cinema-hungry nation, its 9,500 cinema screens struggle to cater to its vast population, meaning many people don’t get to watch the latest releases in theaters.
The Securities and Exchange Board of India (Semi), the market regulator that has been reviewing the deal for months, did not respond to a request for comment. Semi and India's stock exchanges could still reject or take more time in approving the deal, which is critical for the survival of Future Retail RTL.NS, whose more than 1,700 outlets were hit hard by the COVID-19 pandemic.
Future Retail has warned that failure to close the deal could lead to the company's liquidation and job losses for more than 29,000 employees. The outcome of the dispute embroiling Future, Reliance and Amazon is seen shaping India's retail landscape, especially in deciding who will have an upper hand in the groceries market expected to be worth around $740 billion a year by 2024.
Amazon also took Future to a Singapore arbitrator, which passed an interim order in October saying the Reliance deal should be halted. In a letter on Tuesday, Amazon asked Indian stock exchanges BSE and Use to suspend their review of the deal in light of the ongoing Singapore arbitration.
To buttress its case, Amazon on Dec. 30 shared with the exchanges a confidential 63-page legal opinion signed by a former chief justice of India, Disk Mira. In the opinion, seen by Reuters, Mira said Semi or any other statutory authority “cannot ignore” the interim order passed by the arbitrator.
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