Pros: Massive reach : Amazon has 2.5 billion monthly visits, and 90% of all U.S. consumers have shopped on the platform. Affordability : Amazon Handmade doesn’t charge listing fees.
Exclusivity : Amazon Handmade is “artisan-only,” meaning Amazon has an application process to ensure goods are actually handmade by the person or company selling them, and upholding those standards and expectations so customers know they are purchasing quality hand-crafted products. Customizable : With Amazon Handmade, sellers are able to create a custom shop profile to show off all their products, and they can create an artisan profile to share the story of the person behind the art.
Alternatively, you can opt to ship orders yourself through Amazon FBM (Fulfillment by Merchant). Cons: User-unfriendly dashboard: The features and listing functions in Amazon Seller Central are not laid out as well as they are on Etsy, and there are a number of components which may overwhelm new sellers who do not know how to navigate it yet.
For artisans, craftsmen, and makers, AmazonHandmade and Etsy are both great platforms to monetize your skills and creativity. Each selling platform will have its pros and cons that are more or less suitable to each individual seller.
Fast and easy to set up your account No approval process Allowed to work with “production partners” However, shoppers on Etsy are going there specifically to shop for unique handmade or vintage products.
AmazonHandmade, on the other hand, has only been around since 2015 and has a very strict application process, which limits the number of sellers you’ll compete with. At the end of the day, the more marketplaces your products are listed on, the more exposure your business will have.
By Amazon ’s definition, Handmade means: Handcrafted: Made entirely by hand Hand-altered: Existing product altered or adapted into a new design, for example, a denim jacket you paint or draw your designs on. For example, if you make jewelry and hand stamp initials on them per the customer’s request.
Tell us about your products and processes Here is where you provide Amazon with a very thorough step-by-step description of how and what materials you use for producing your handmade goods. Show Amazon as much detail as possible so you don’t encounter any delays with the approval process.
The point of this is to filter out sellers or businesses that are not selling handmade goods. Handmade will also award top-selling products with a Best Seller badge, just like the rest of Amazon.
A strong indicator of a great selling product is by looking at the review count. Another tip to gauge how consistent sales are for a particular product, scroll down to the review section on a listing and filter by “Most recent.” This will give you a better understanding of how often or recently someone bought.
If the most recent review was from 2 years ago, then that product probably isn’t selling that much anymore. Check the past 12 months as well as the last 5 years to see if that particular product has gained popularity over time.
An established artist or crafts person should know how long it takes to complete a certain product. If you are just starting out with your handmade goods business, ensure you set the proper lead times so customers know what to expect when they place an order.
I suggest starting with products you are familiar with and can get completed quickly when you get a new order from a customer. Once you start receiving orders, it will give you a better understanding of how much inventory to create ahead of time.
Boxes, packing tape, shipping labels, bubble wrap, etc. Whether you sell on Etsy or on AmazonHandmade, both are exceptional opportunities to get your handcrafted goods seen by millions of potential customers.